This ad features real people—not actors.
Not actors, not fake, pretend people. Real people. Real people who have hopes and dreams and aspirations.
Not those phony-baloney actor-types who “pretend” to be someone they’re not. No.
These are real people. We found them. On the street. In coffeeshops. Sitting. Being real. These people have opinions. That matter. We found them, and their opinions, and we were astounded by how real both they, and their opinions, were.
Not like actors, running around, pretending to be Richard the Third. Talking funny, making faces. Pretending to be an entirely different person. So phony.
Unlike these people. So real, so chrome. These people are not robots. These people are people.
We paid these people not to be actors. To pretend to be people, on the street, in coffeshops. Who relay our opinions for us. Who matter. Who you respect, because they’re people, just like you, and I, and the ad agency. We’re people. Together. People. Holding hands. Brothers, sisters, mothers, fathers.
Not actors. Never actors.